While the pandemic spreads across the world, BMW Middle East needed to encourage people to stay indoors while stimulating the human need to compete.
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Battle of the Gamers (BOTG)
Through launching BOTG, a gaming tournament in the Middle East, BMW Esports enabled people to play, learn and talk eSports from the comfort of their homes.
The BOTG lockup was created with gamers in mind. In the heart of it, was the new facelift design of the BMW grille.
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3 more lockups were designed to communicate the channels created by the Esports initiative.
Driving Socials
In addition to designing the lockups, my task as creative lead on the Esports initiative was to design & animate social content that could engage with gamers.
